Protesters target Olympic sponsors' social efforts
Olympic sponsors are
banking on social media to spread their message, but are coming up
against several controversies, including the growing number of activists
and consumers using Olympic hashtags to condemn Russia's anti-gay
policies. McDonald's #CheersToSochi is a prime target for parody and
activist tweets. It's "important to remember that social media is all
about a conversation," said Rick Wion, U.S. director of social media at
McDonald's. Mashable
(2/9)
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Analysis: Twitter must court the average user
Twitter's endlessly
scrolling information stream has made it a hit with several corners of
the Internet, including the media, advertisers, celebrities and
activists. But some of the platform's natural constraints have kept it
from becoming a hit with mainstream users, according to this analysis.
"The mandate is different on Twitter. ... You need to develop a voice,
which is something Facebook doesn't ask of you," says clinical
psychologist Sherry Turkle. The Wall Street Journal (tiered subscription model)
(2/9)
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Marc Jacobs store swaps products for social media buzz
In exchange for
sharing their experience via social media, visitors to the Marc Jacobs
Daisy perfume pop-up store in Manhattan can walk out with products. The
Daisy Marc Jacobs Tweet Shop "is a way to say a big thank you to the
people who love Daisy and are constantly finding creative ways to show
their affection for the brand," said Lori Singer, the brand's vice
president of marketing. Mashable
(2/6)
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Twitter turns on its "fire hose" for academics via Data Grants
Twitter is testing a
Data Grants program that will give approved research institutions free
access to its "fire hose" of public and historic tweet data. The program
will be run in tandem with data-reseller Gnip, and is aimed at
"connecting research institutions and academics with the data they
need," Twitter's Raffi Krikorian wrote in a blog post. Wired.com
(2/6), CNET
(2/5)
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How to make Facebook work for your small business
Your small business
should have a strong presence, Karen Mishra writes. Consider offering
discounts for customers who follow you on the social network, and
publicize your Facebook page in other marketing materials, Mishra
writes. Also, engage your followers in conversation, and find ways to
recognize your most loyal customers, she writes. Entrepreneur online
(2/6)
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Figure skater misses gold, wins the Internet
U.S. figure skater
Ashley Wagner is drawing comparisons to London Olympics gymnast McKayla
Maroney for her reaction to a disappointing result. Wagner's face turned
to visible shock after receiving a low score in the new team-skating
event. The image "made for perfect meme-making material," Annie Colbert
writes. Mashable
(2/9), E! Online
(2/9)
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There's
a real downside to lobbing your hat into the conversation if you don't
have anything relevant to say or the credibility to say it. Silence can
be golden."
-- David Srere, co-CEO of Siegel+Gale, as quoted by Mashable
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